eBay requires sellers to maintain minimum standards in buyer satisfaction. Our goal is to ensure that the marketplace is a safe and reputable place for the community to buy and sell. We have found that 1% of eBay sellers are responsible for 35% of bad buyer experiences on eBay. This not only impacts buyers, but is harmful to other sellers and the eBay marketplace as a whole.

Sellers receiving this notification have been identified as part of this bottom 1% of sellers as measured by Feedback and Item Not Received complaints over the past 90 days. If more than 5% of a seller/s buyers are dissatisfied, as measured by negative and neutral Feedback left or Item Not Received complaints during a 90 day period, the seller is in violation of the Seller Non-Performance policy.